Costco’s Black Friday 2026 ad is out, and it is a big one: 277 deals spread across 29 pages in the Holiday Savings book, running from Friday, October 30 through Cyber Monday, November 30. The headline deal is a 100-inch Hisense TV for $999.99 over Black Friday weekend — but the savings are split across five separate sale windows, so the date on each coupon matters as much as the price.
Costco calls the book its Holiday Savings book, but shoppers know it as the Black Friday ad. A separate November coupon book runs at the same time through November 15.
Costco Black Friday 2026 sale dates
Round 1 — October 30 to November 15: 77 deals, online and in warehouses.
Round 2 — November 16 to November 30: 134 deals, online and in warehouses.
Thanksgiving Day only — November 26: 10 deals, online only. Warehouses are closed on Thanksgiving.
Black Friday weekend — November 27 to November 30: 46 deals, online and in warehouses.
Cyber Monday only — November 30: 10 deals, online only.
Watch the date notes on each item: some deals start earlier or run longer than their round, and warehouse-only items will not appear on Costco.com while online-only items will not be on the shelf.
The best deals in the ad
100-inch Hisense TV, $999.99 over Black Friday weekend — the ad’s headliner. Measure the wall first.
SimpliSafe 10-piece security system with outdoor camera, $99.99 after $100 off — one of the steepest cuts in the book.
Dyson Airwrap i.d. multi-styler, $499.99 after $150 off (November 16–30, limit 5).
Ninja Luxe AutoBarista Pro espresso machine, $160 off for Black Friday.
NEX Playground, $289.99 after $60 off during Black Friday weekend.
Greenmade 27-gallon clear storage bins, under $10 per bin after $50 off.
Sanders sea salt caramels, $4 off and Kirkland Signature elegant plastic plates, $3 off — the holiday-party staples that sell out every year.
Electronics dominate the big-ticket savings, with LG and Samsung TVs, Dell and Acer laptops, and Sonos speakers also featured, alongside Apple products and Dyson vacuums. Overall discounts in the book run roughly 20% to 50% off.
How to shop the sale without missing out
You need a membership for warehouse prices. Non-members can shop Costco.com on Thanksgiving, Black Friday and Cyber Monday, but may pay a surcharge and cannot buy member-only items.
Popular items sell out. If a deal matters to you, buy it when its window opens rather than waiting for Black Friday itself.
Check the warehouse before ordering online. In-club prices are usually slightly lower because online prices include shipping.
Read the limits. Many coupons carry purchase limits (often 5 or 10), which matters for gifts and stocking up.
FAQ
When does Costco’s Black Friday sale start in 2026? The Holiday Savings book starts Friday, October 30, with deals running in windows through November 30.
Is Costco open on Thanksgiving 2026? No — warehouses are closed on Thanksgiving Day, November 26, but online-only deals are available that day.
Do I need a Costco membership for Black Friday deals? Yes, for in-warehouse prices. Online shopping on Thanksgiving, Black Friday and Cyber Monday is open to non-members with possible surcharges.
What is the best deal in the Costco Black Friday ad? The 100-inch Hisense TV for $999.99 headlines the ad, with the SimpliSafe system at $99.99 after $100 off close behind.
Sources
– https://costco97.com/costco-black-friday-2026/
– http://www.blackfriday.com/news/costco-black-friday-deals-sales